Our Mission...

Serve all Alpaca Owners Association members to facilitate their success within the alpaca industry.

Student Fashion...

Students from across North America compete in Alpaca Textile Design or Alpaca Fashion Design every year in the AOA Student Design Competition.

Alpacas Magazine...

AOAs award winning publication. Delivered to Association Members 4 times per year. Available digitally to all Registry & Association Members.

National Show and Auction Sponsors

Thank you to all of our National Sponsors. We couldn't do it without you!

Photo Contest

The 2017 AOA Photo Contest winners are now posted online!

AOA Member Marketing

Marketing Opportunities and Packages for Alpaca Farms|Ranches|Businesses

AOA offers members, alpaca owners, and businesses a variety of marketing opportunities. Many of these opportunities are a benefit of a paid membership. Marketing opportunities and discounts increase with the purchase of a marketing or benefactor package.

While these packages provide you many opportunities for marketing, they also help support AOA's national marketing efforts for alpacas and alpaca products. This benefits all alpaca farms, ranches, farm stores, and alpaca businesses.

Marketing and Benefactor packages can be purchased from your Dashboard.

Download 2018 AOA Membership Information Packet with Benefits and Add-on Options (pdf)

Marketing Packages (available to Association Members only)Basic Marketing PackageAdvanced Marketing Package
 $295$695
Discount on Member eBlasts5%10%
Discounted Lead Price$.15 per lead$.10 per lead
Listing in Alpaca Owners Guide (includes free printed copy)$100 value$100 value
Discount on Additional Advertising in Alpaca Owners Guide5%10%
Additional information on Farm & Ranch Locator (website, address)checkcheck
Clickable logo included on Farm & Ranch Locator web page check
Free 1/3 page full-color ad in Alpaca Owners Guide $250 value
Your Business Profile featured on AOA's website with a link to your website check
National Alpaca Farm Days (NAFD) registration included $35 value
 
Benefactor Packages (available to Association Members only)Silver BenefactorGold BenefactorPlatinum Benefactor
 $1,250$2,400$4,000
Discount on Member eBlasts15%20%30%
Discounted Lead Price$.05 per leadsent monthlysent monthly
Bold Benefactor Listing in Alpaca Owners Guide (includes free printed copy)checkcheckcheck
Free 1/3 page full-color ad in Alpaca Owners Guide$250 value$250 value$250 value
Discount on Additional Advertising in Alpaca Owners Guide15%20%30%
Additional information on Farm & Ranch Locator (website, address)checkcheckcheck
Clickable logo included on Farm & Ranch Locator web pagecheckcheckcheck
Your Business Profile featured on AOA's website with a link to your websitecheckcheckcheck
National Alpaca Farm Days (NAFD) registration included$35 value$35 value$35 value
Emphasized Benefactor Listing in Online Member Directorycheckcheckcheck
Recognition on AOA websitecheckcheckcheck
Recognition at bottom of AOA eBlasts2 times5 times10 times
Recognition in each issue of Alpacas Magazinecheckcheckcheck
Recognition on Alpacas Magazine web pagecheckcheckcheck
One (1) Free full-color ad in Alpacas Magazine (any issue)1/4 page
($275 value)
1/2 pages
($550 value)
full page
($1,100 value)
Discount on 2-page Ranch Profile in Alpacas Magazine15%20%30%
Additional copies of Alpacas Magazine (each issue)5
($200 value)
8
($320 value)
12
($480 value)
Recognition on signage at the AOA National Halter and Fleece Showscheckcheckcheck
Banner in Show Ring at AOA National Halter Show
  • Up to 3’ x 6’
  • Provided and hung by benefactor upon arrival
  • Removed by benefactor at conclusion
$500 value$500 value$500 value
Show System Membership included$60 value$60 value$60 value
Free printed AOA Show System Handbook$10 value$10 value$10 value
Free Quarterly eBlast to New Members$200 value$200 value$200 value
 

Marketing Opportunities Available to the Public

Alpacas Magazine Advertising

Alpacas Magazine offers a variety of advertising opportunities to fit any budget. More than 10,000 printed magazines are distributed to members and new leads per year. Additionally, every issue of the magazine is accessible online by thousands of Registry and Association Members. Every new lead collected through AOA national marketing efforts receives a recent copy of Alpacas Magazine, getting business exposure to those looking to join the alpaca industry. For information on Alpacas Magazine advertising opportunities, visit the Alpacas Magazine page.

National Alpaca Farms Days

Every year in September, alpaca farms and ranches around the country participate in National Alpaca Farm Days. The goal of this two-day event is to raise awareness about alpacas and alpaca products, promote your farm, sell alpaca products, and build relationships with future potential clients. AOA not only provides marketing tools for you, but also centers a national marketing campaign around the event and works to get people to your farms. Watch for details on how to participate in this awesome annual event beginning in the summer.

AOA Certified Alpaca Shows Around the Country

Last but not least. There are AOA certified alpaca halter and fleece shows around the country throughout the year. These shows are an opportunity for you to gain valuable exposure to other alpaca owners and the public attending the show from the local community, all while showing support for your AOA affiliate or other group running the show. Like alpaca registration, scientific research, and national marketing, alpaca shows are vital to the success of the industry and we encourage you to support your local shows! Visit the show search page to find an upcoming show.

Sponsorship of National Halter Show & Auction

Every year the National Halter Show & Auction brings in 600–800 engaged AOA Members along with several hundred or more public from the local area. Not only does sponsorship gain you added benefits at the show. It also helps support AOA as we work to put on a successful show and auction. Not interested in being a full sponsor, but want to gain some visibility? There are opportunities to purchase advertising in our show program. Visit the sponsorship section of the National Show & Auction site for details.

Vendor Booth at National Halter Show & Auction

Have a business that's targeted to alpaca owners or the hundreds of people from the public that attend the AOA National Show & Auction? A vendor booth is the perfect way to reach them. Visit the vendor section of the National Show & Auction site for details.

Sponsorship of National Fleece Conference

Interested more in the fleece aspect of the industry? Sponsoring the National Fleece Conference is an opportunity to show your support while gaining valuable visibility for your farm, ranch, or business. Not interested in being a full sponsor, but want to gain some visibility? There are opportunities to purchase advertising in our conference program. More details will be released in the early part of the year.

Vendor Booth at National Fleece Conference

There are many fleece and fleece product vendors throughout our great industry. If you are one of them, this is your opportunity to corner the market! Vendor spaces at the National Fleece Conference are very limited which means that the few vendors that are allowed space, have a chance to do a lot of business not only with AOA members attending the education conference, but also with the public who will be invited to come check out the fleece show and your products. Watch for details on this limited opportunity to be released in the early part of the year.

Marketing Opportunities Available to Registry and Association Members

Alpaca Owners Guide Advertising

The Alpaca Owners Guide (AOG) is printed once a year and is the go-to resource for information on raising alpacas. A copy of the AOG is mailed out to every new lead collected through AOA national marketing efforts. It is a wonderful opportunity to advertise directly to those outside the industry looking to get in.

Farm & Ranch Locator

Great news! Every Registry and Association Member receives this wonderful benefit. The Farm & Ranch Locator is exactly what its name infers. It is an online search tool available to all public and members on the front page of our website that enables them to search for a farm, ranch, or business in a particular area. You don't want to miss out on this one! Be sure to fill in your information so that you are listed online for people in your area to find you! In addition, all Benefactor Packages get their logo displayed linking to their website.

List Alpacas For Sale or Stud

Available to all Registry and Association Members, listing your alpacas for sale or stud through our online Alpaca Catalog gains you the benefit of the AOA website. Listed alpacas get randomly featured on the front page of our website with a link to view the entire catalog! This gives you the opportunity for your alpacas to be seen by hundreds of thousands of people per year. Become a Registry or Association Member today to begin taking advantage of this huge opportunity.

Online Member Directory

Be sure to have the correct contact information listed on your member profile and answer yes to the privacy questions to have your farm, ranch, or business located in the online member directory. This is a great tool that allows paid members to search for any Registry or Association Member and also export a directory in pdf format to access off-line. Get that information up-to-date! You never know when the next call might be a sale!

Marketing Opportunities Available to Association Members

Leads

All Association Members have the opportunity to purchase leads from AOA and the Marketing & Benefactor Packages offer big discounts on this service which is already very reasonably priced. Leads are essentially contacts with people who are outside the alpaca community, but are interested in getting in. They are an opportunity for you to get directly in touch with people who have already said "Tell me more!" and are a great way to promote your alpacas and alpaca products. You have the option to purchasing all leads or narrowing your search to a particular area.

Member eBlasts

Ever need a quick way to get the word out about a sale you are having or an event you are hosting? Association Members have the opportunity to pay a small fee for AOA to send an eBlast to our members on your behalf. This is a huge opportunity for a farm, ranch, vendor, or affiliate to get the word out to AOA members. You have the option to send to all AOA member who have opted to receive such message or narrow your list to a more targeted group in order to save money.

Business Profiles

A Business Profile is an advertisement in the form of a story. Profiles are displayed in a prime location on AOA's home page and randomly load for visitors to the site. Your profile enables you to share information about your business along with photos while providing a direct link to your website, which helps your websites SEO. This option is available with Advanced Marketing and Benefactor Packages.

Recognition on AOA eBlasts

Those members with Benefactor Packages get access to an opportunity not offered anywhere else. Imagine having your alpaca business featured at the bottom of one of AOA's AlpacaGrams. We send approximately 100 AlpacaGrams per year providing important organizational information to more than 6,000 members each time.