Seminars

Event registration is $150 to attend 3 days of seminars. Registration gives you access to all the seminars and also includes the Friday night Meet & Greet and Mill Tour at New Era Fiber Mill, Saturday Luncheon, Saturday Keynote Speaker, and Saturday evening Fleece Reveal and Social.

Register for the Natural Fiber Extravaganza

Digital Marketing

With over 20 years of experience, Majority Strategies is America’s premier influence marketing services firm, specializing in awareness, persuasion and motivation.

Majority Strategies leverages over 125 years of collective experience persuading and motivating targeted audiences to offer consumer-driven solutions for clients in all 50 states, specializing in direct mail, television, radio and digital advertising, including a unique mobile solution.

Majority Strategies Digital is a complete service that uses data-driven targeting, world-class creative, and decades of experience to build influential connections with on-line audiences.

We offer a full suite of services including: a unique, location-based mobile advertising platform, websites, social media, payment processing, content creation, database management, and more. And whether you need help on one or all of our services, Majority Strategies will set you apart by focusing first on your audience. Our unique data and creative is proven to persuade and motivate people into taking a specific action by a date certain. We know people – and we know how to target, reach, and motivate them online.

In this session, Majority Strategies’ Evan Stewart and RJ Caster will share case studies and best practices in a discussion of how the alpaca industry can use a data-first approach to build unique audiences and deliver the right emotionally compelling message through the right medium at the right time to move people into action.

Presentor

Majority Strategies

Saturday • July 14 • Seminar

Memphis/Chattanooga Room
9:00 a.m. – 9:50 a.m.


Essential Oils and Alpacas

Jeanne Krause and Dave Grembi will talk with us about how to use essential oils with your alpacas. Attendees will gain an understanding of current veterinary trends toward the inclusion of holistic and natural practices in the care of animals, essential oils, including the sources of these amazing oils, how they are extracted and made into products, various grades of oils, application techniques, and some common uses for alpacas. In addition, attendees will learn how to get started with essential oils in their own homes and farms.

Presentors

Dave Grembi and Jeanne Krause

Friday • July 13 • Seminar

Memphis Room
8:00 a.m. – 8:50 a.m.

Saturday • July 14 • Seminar

Main Exhibit Hall
3:00 p.m. – 3:50 p.m.


Fiber as a Business: What Do We Do With It?

As Alpaca owners, we have one commonality, we raise animals that produce luxurious fiber and collect it once a year. Many of us have the question of what to do with it. Chimera Ranch is deeply invested in the cottage industry and works daily to bring life to natural fibers in an alpaca fiber centric business approach. This information sharing session will highlight key elements of Chimera Ranch's approach to using our alpaca fiber harvest to help generate revenue for their alpaca business.

Presentor

Norm Johnson

Friday • July 13 • Seminar

Chattanooga
9:00 a.m. – 9:50 a.m.


Is Agritourism Right for Me?

California to Virginia, farmers across the United States are discovering that agritourism can put money in their pockets. People are actively looking to pay for farm, agriculture and heritage experiences. However, dealing with the public in this form of business is not simple. There are unique types of marketing, business planning, and risk management to deal with. Topics include various agritourism revenue streams, effective marketing strategies, risk management, and a checklist for getting started.

Presentor

Jay Reeder

Saturday • July 14 • Seminar

Memphis/Chattanooga Room
8:00 a.m. – 8:50 a.m.


Is There A Fiber Farm In Your Future?

This class will focus on taking a visual tour of several different farms focusing on fiber, and how it all can be incorporated for a fiber world of your own. Alpaca fiber has been treasured for centuries — in the ancient days of the Incas to today’s finest fashion boutiques. Besides their enduring personalities alpacas bring a lot to the fiber farmer in so many ways, and many of them are above and beyond woolens. The seminar will feature an interactive question and answer session that will adapt to meet the needs of the class participants. Learn ways to maximizing profit even in small herd situations.

Presentor

Patty Fuller

Friday • July 13 • Seminar

Chattanooga Room
1:00 p.m. – 1:50 p.m.


Livestock Chiropractic: Joint Relief

If you use chiropractic for yourself, you understand the immense benefits, so why not extend these to your pets and livestock? Alex Vear, DC, will cover the specific benefits of chiropractic as they relate to animals both working and companion.

Presentor

Alex M. Vear B.S. D.C.

Friday • July 13 • Seminar

Memphis Room
2:00 p.m. – 2:50 p.m.


Marketing and Branding your Livestock Business 101

Wade Gease will share marketing strategies you can use on a variety of levels. Events, web presence, Facebook, and branding will be covered. Group work will be on forming your own personalized informative farm write-up.

Presentor

Wade Gease

Friday • July 13 • Seminar

Memphis Room
10:00 a.m. – 10:50 a.m.


Marketing Paca Poop

Make some extra cash for your farm!

Chris will discuss the enriching benefits of Alpaca Beans and how to make and sell

Paca Poop Products. Spend the hour learning how Chris makes his Paca Fire Bricks, Paca Magic Dust, Paca Potting Soil, Paca Seed Starter Cubes, Paca Tea Bags and Kits and Paca Fire Cubes. Chris will have information packets available for all who attend the seminar.

If you are looking for an outside of the box way of earning extra cash to help make your farm self-sustaining, then this is the seminar for you.

Are you ready!!!! Let’s Talk Poop

Presentor

Chris Reachard

Friday • July 13 • Seminar

Chattanooga Room
8:00 a.m. – 8:50 a.m.


Practical Marketing Tips for Your Farm

Effective marketing strategies focus on substance, not gimmicks. This session covers practical and effective tactics that will help you inform or persuade target audiences of the merits of your product. Your customer's perception is their reality, and effective marketing can connect their reality with yours. Leave the show with actionable ideas to help generate leads that convert to sales, without breaking your budget.

Presentor

Jay Reeder

Friday • July 13 • Seminar

Memphis Room
1:00 p.m. – 1:50 p.m.


Strategies for Maintaining a Healthy Herd

Successful strategies in farm management that can be replicated and implemented by other farms to help reduce vet and farm operating costs.

Presentor

Char Johnson

Friday • July 13 • Seminar

Memphis Room
3:00 p.m. – 3:50 p.m.


Where We Are and Where We Want To Go

Connect with fiber breeders around the country to learn how the logistics of fiber movement is occurring in the US and potential solutions to the typical roadblocks that prevent logistical flow of goods.

Sunday • July 15 • Fiber Breeder Round Table

Chattanooga Room
9:00 a.m. – 12:00 p.m.


Cancellation Policy

If you have to cancel your workshop and/or conference ticket(s), please us an email at nationals@alpacainfo.com at least 2 weeks before the event. Once you cancel the ticket(s) you will receive a refund of your reservation. There will be a 15% cancellation fee for all registrations. Cancellations made within 2 weeks prior to the first day of the event and attendees who fail to attend will not be considered for refunds.